{"product_id":"the-attack-of-the-mustard-john-cebrowski-9781591130277","title":"The Attack of the Mustard Seed: Ten Sales Management Essentials","description":"\u003cp\u003eThere are a few things - if done well - that can make you very, very successful. This applies to any profession. For any manager or business owner responsible for the 'top-line', for bringing in the revenue, ten such things are essential.\u003c\/p\u003e\u003cp\u003eBut this is not a traditional book to describe the essentials. This is a story.\u003c\/p\u003e\u003cp\u003eThe ten essentials are given memorable labels, tightly-packed with new ideas and processes, and the whole package lightly-wrapped in an enjoyable narrative to which you can easily relate. Substance dominates.\u003c\/p\u003e\u003cp\u003eThis is a how-to book. The story facilitates the how-to, role-playing execution of the essentials. The conversational delivery will put you in the same room with the story's inimitable main character, listening not only to what he does - but also to how he does it.\u003c\/p\u003e\u003cp\u003eBeyond the ten essentials, the story's main character, Ol Bert, exhibits the personal traits of a high-performance executive. He's loaded with genuine and sensible messages woven into the dialogue, such as his spirit of teamwork, openness to ideas, high standards, and motivational skills. He is the quintessential manager - a wonderful role model.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Cebrowski\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591130271\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591130277\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Booklocker.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.52w x 0.60d","brand":"John Cebrowski","offers":[{"title":"Paperback","offer_id":48013688013055,"sku":"9781591130277","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_08a1dd14-a824-4668-8510-d7d5b2efe737.jpg?v=1767744140","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-attack-of-the-mustard-john-cebrowski-9781591130277","provider":"WR Book House","version":"1.0","type":"link"}