{"product_id":"the-attention-merchants-tim-wu-9780804170048","title":"The Attention Merchants: The Epic Scramble to Get Inside Our Heads","description":"\u003cb\u003e\u003cb\u003eFrom the author of the award-winning \u003ci\u003eThe Master Switch, \u003c\/i\u003e who coined the term \"net neutrality\"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. \u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/b\u003e\"Dazzling.\" --\u003ci\u003eFinancial Times\u003c\/i\u003e \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eOurs is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. \u003cp\u003e\u003c\/p\u003eWu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of \"attention merchants\" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. \u003cp\u003e\u003c\/p\u003eFull of lively, unexpected storytelling and piercing insight, \u003ci\u003eThe Attention Merchants \u003c\/i\u003elays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tim Wu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0804170045\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780804170048\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vintage\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.20w x 1.00d","brand":"Tim Wu","offers":[{"title":"Paperback","offer_id":44049516495103,"sku":"9780804170048","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9a41205b-7b8a-4324-be20-5949de438260.jpg?v=1685001953","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-attention-merchants-tim-wu-9780804170048","provider":"WR Book House","version":"1.0","type":"link"}