{"product_id":"the-audience-and-business-of-louisa-ha-9781498576505","title":"The Audience and Business of YouTube and Online Videos","description":"The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Louisa Ha\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1498576508\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781498576505\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Louisa Ha","offers":[{"title":"Paperback","offer_id":43943215071487,"sku":"9781498576505","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1a715d6a-f81e-48b2-86f2-407e456b9f46.jpg?v=1681496860","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-audience-and-business-of-louisa-ha-9781498576505","provider":"WR Book House","version":"1.0","type":"link"}