{"product_id":"the-authenticity-blueprint-brian-fallers-9781966074977","title":"The Authenticity Blueprint: A Business Playbook for Building Brands Inspired by Culture, Science \u0026 Truth","description":"\u003cp\u003eIn a marketplace flooded with messaging, the brands that win aren't the loudest.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThey're the most real.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Authenticity Blueprint is a modern business playbook for leaders, marketers, and founders who want to build brands that people trust, connect with, and believe in. Drawing from decades of experience and grounded in cultural insight and psychological principles, Brian Fallers introduces a powerful framework for aligning brand, culture, and experience from the inside out.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough compelling case studies, sharp insights, and practical exercises, this book challenges conventional branding thinking and replaces it with something far more enduring. Truth.\u003c\/p\u003e\u003cp\u003eBecause in today's world, authenticity doesn't just drive connection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt drives growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Fallers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1966074972\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781966074977\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Manhattan Book Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.00d","brand":"Brian Fallers","offers":[{"title":"Hardcover","offer_id":48871433535743,"sku":"9781966074977","price":48.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-authenticity-blueprint-brian-fallers-9781966074977","provider":"WR Book House","version":"1.0","type":"link"}