{"product_id":"the-author-online-annik-lafarge-9780615373911","title":"The Author Online: A Short Guide to Building Your Website, Whether You Do it Yourself (and you can!) or You Work With Pros","description":"You've written your book. Now create your website. This brief manual, written by a longtime publishing veteran who now builds websites for authors, is designed to help you conceive, plan, and create your own unique presence online. It's not a technical book but instead focuses on the large questions that all writers must wrestle with as they plan their website: Who do you want to be online? What do you want to do there? And where do you start? A central premise of The Author Online is that anyone who can write a book is capable of building his own website. New technology and open source innovations make it easy, affordable, and even fun - a creative act unto itself. But like writing a book, it requires thoughtful and careful planning. The Author Online is filled with ideas, advice, and real-world examples. It also includes results from the first and only comprehensive survey of author websites and invaluable insights into: * the features readers look for on their favorite author websites * whether or not to blog or Twitter, and how to approach both in an authentic, effective way * when and how to work with designers and\/or programmers * how to create a content plan for your site * how to use analytic data as an editorial tool Visit the companion website, TheAuthorOnline.com, for more information including a constantly updated and detailed list of online resources and tools plus dozens of sample author websites.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Annik LaFarge\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615373917\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615373911\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Title TK Projects LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/25\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.26d\u003cbr\u003e\u003cb\u003eLarge Print\u003c\/b\u003e","brand":"Annik LaFarge","offers":[{"title":"Paperback","offer_id":43920349855999,"sku":"9780615373911","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_608b4194-afc2-4f1f-b779-dfe4f16a8e11.jpg?v=1680814896","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-author-online-annik-lafarge-9780615373911","provider":"WR Book House","version":"1.0","type":"link"}