{"product_id":"the-authority-guide-to-creating-jim-oconnor-9781909116993","title":"The Authority Guide to Creating Brand Stories that Sell: Smart and simple strategies to make your business irresistible","description":"\u003cp\u003eThe business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist using this sharp, practical \u003cem\u003eAuthority Guide\u003c\/em\u003e that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O'Connor's hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jim O'Connor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1909116998\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781909116993\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sra Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.48h x 4.72w x 0.26d","brand":"Jim O'Connor","offers":[{"title":"Paperback","offer_id":43937396621567,"sku":"9781909116993","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_8113e658-19f7-48e6-8172-6a32e30b4199.jpg?v=1681429819","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-authority-guide-to-creating-jim-oconnor-9781909116993","provider":"WR Book House","version":"1.0","type":"link"}