{"product_id":"the-average-is-always-wrong-ian-shepherd-9780857198129","title":"The Average is Always Wrong: A real-world guide to putting data at the heart of your business","description":"\u003cp\u003eEverywhere you look people are talking about data. \u003c\/p\u003e\u003cp\u003eBuzzwords abound - 'data science', 'machine learning', 'artificial intelligence'. But what does any of it really mean, and most importantly what does it mean for your business? \u003c\/p\u003e\u003cp\u003eLong-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion.\u003c\/p\u003e\u003cp\u003eThe Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.\u003c\/p\u003e\u003cp\u003eExperienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.\u003c\/p\u003e\u003cp\u003eFilled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.\u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ian Shepherd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0857198122\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780857198129\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harriman House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 0.80d","brand":"Ian Shepherd","offers":[{"title":"Paperback","offer_id":44311422206207,"sku":"9780857198129","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cdde330f-e4ee-4af4-94b6-12863d0b9792.jpg?v=1695722715","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-average-is-always-wrong-ian-shepherd-9780857198129","provider":"WR Book House","version":"1.0","type":"link"}