{"product_id":"the-backstage-of-democracy-amogh-sharma-9781009423984","title":"The Backstage of Democracy","description":"Over the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights, and hashtag wars to mobilize voters. What is driving these changes in the landscape of electioneering? The Backstage of Democracy takes readers to the hidden arena of strategizing and deliberations that takes place between politicians and a new cabal of political professionals as they organize election campaigns in India. The book argues that this change is not reducible to a story of technological innovations alone. Rather, it is indicative of a new political culture where ideas of political expertise, the distribution of power within parties, and citizens' attitudes towards political participation have undergone a profound change. Marshalling an eclectic range of data sources, the book breaks new ground on how we understand the workings of India's electoral and party politics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amogh Sharma\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1009423983\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781009423984\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 380\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.00d","brand":"Amogh Sharma","offers":[{"title":"Hardcover","offer_id":46545867636991,"sku":"9781009423984","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aa376db9-362e-4b8b-9e3a-a42738214345.jpg?v=1738183557","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-backstage-of-democracy-amogh-sharma-9781009423984","provider":"WR Book House","version":"1.0","type":"link"}