{"product_id":"the-bait-must-be-attractive-sarah-lubjuhn-9783939556350","title":"The Bait must be Attractive to the Fish and not to the Fisherman","description":"In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called 'Entertainment-Education (E-E) collaborations'. Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany's television field since the 1990s. It reveals various factors leading to a highly complex situation for the collaborating partners. One central factor is the media legislation, which does not provide a clear orientation standard for the partners. Another one is the public acceptance of E-E collaborations. Some forms are accepted while others are not. Hence, for German television formats, forms with a low to medium level of collaboration (E-E service and E-E license partnerships) should be preferred in contrast to high level collaboration forms (E-E co-productions and E-E inscript participations).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sarah Lubjuhn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3939556351\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783939556350\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oldib Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/26\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.78d","brand":"Sarah Lubjuhn","offers":[{"title":"Paperback","offer_id":48487088652543,"sku":"9783939556350","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e3457304-d900-4411-a431-1f04f9542399.jpg?v=1778058270","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-bait-must-be-attractive-sarah-lubjuhn-9783939556350","provider":"WR Book House","version":"1.0","type":"link"}