{"product_id":"the-behavior-of-broadus-albert-dayan-9780573706103","title":"The Behavior of Broadus","description":"The Behavior of Broadus is the incredible sort-of-true story of John Broadus Watson, father of behaviorism and modern advertising. He has the power to control your brain. Indeed, we suspect he's making you read this right now. This Mad Men-esque dark comedy puts the origins of our pop culture consumerist society under a satirical magnifying glass.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Albert Dayan, Brendan Milburn, Carolyn Almos\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0573706107\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780573706103\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Samuel French, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 98\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.20d","brand":"Albert Dayan","offers":[{"title":"Paperback","offer_id":43920233660671,"sku":"9780573706103","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_f551e8a1-60ee-4206-a788-f17ae868de50.jpg?v=1680814272","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-behavior-of-broadus-albert-dayan-9780573706103","provider":"WR Book House","version":"1.0","type":"link"}