{"product_id":"the-behavioral-advantage-terry-bacon-9780814416709","title":"The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena","description":"\u003cp\u003e\u003cstrong\u003eTerry Bacon and David Pugh showed how great companies outperform good ones through \"behavioral differentiation\" -- going beyond superior products and dependable service to connect with customers at every touchpoint.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Behavioral Advantage\u003c\/em\u003e broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and this book reveals the secrets behind what is essentially a chess game with competitors.\u003c\/p\u003e\u003cp\u003eTo win the game, companies must develop a carefully plotted opening game, with the following internal factors being fully aligned: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003evalues, \u003c\/li\u003e\n\u003cli\u003epolicies, \u003c\/li\u003e\n\u003cli\u003epractices, \u003c\/li\u003e\n\u003cli\u003eand behaviors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business. Just as individual customers do, B2B customers remember those companies whose behavior consistently and significantly outshines even strong competitors. These firms create a lasting advantage -- and reap the profits that come with it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Terry Bacon, David Pugh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814416705\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814416709\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/12\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.67d","brand":"Terry Bacon","offers":[{"title":"Paperback","offer_id":44120316903679,"sku":"9780814416709","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f3048def-422d-4289-a22d-0175ff1a0bb4.jpg?v=1687413675","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-behavioral-advantage-terry-bacon-9780814416709","provider":"WR Book House","version":"1.0","type":"link"}