{"product_id":"the-behavioral-economics-of-brand-g-foxall-9780230006836","title":"The Behavioral Economics of Brand Choice","description":"This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e G. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230006833\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230006836\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.68h x 5.78w x 0.90d","brand":"G. Foxall","offers":[{"title":"Hardcover","offer_id":47420282798335,"sku":"9780230006836","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_288d52b6-dc3c-42d7-bc90-6551c6501bb3.jpg?v=1761525958","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-behavioral-economics-of-brand-g-foxall-9780230006836","provider":"WR Book House","version":"1.0","type":"link"}