{"product_id":"the-beige-code-andrew-seel-9781067648305","title":"The Beige Code: Your content is clear, professional and totally forgettable (and it's not all Al's fault)","description":"\u003cp\u003e\u003cem\u003eNobody sets out to be boring. \u003c\/em\u003eBut in a post-AI world, professional content keeps converging on the same safe, polished, strangely lifeless middle ground.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAI gets the blame - but the problem started long before ChatGPT. The Beige Code brings together neuroscientists, marketing strategists, trust researchers and advocacy leaders to diagnose why 'beige' content has become the default online.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause what separates distinctive content from everything else isn't tone or warmth. It's someone making a choice they're willing to stand behind. Based on the first Beyond the Beige summit, featuring insights from Mark Schaefer, Ashley Faus, Dr Carmen Simon and other leading experts.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Seel,Nigel Jay Cooper\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1067648305\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781067648305\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Giant Frank\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/02\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d","brand":"Andrew Seel","offers":[{"title":"Paperback","offer_id":50665644425471,"sku":"9781067648305","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_46bc8d8c-f985-4f24-990e-7fcf245af633.jpg?v=1792013040","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-beige-code-andrew-seel-9781067648305","provider":"WR Book House","version":"1.0","type":"link"}