{"product_id":"the-best-kept-secret-richard-byrd-9798254037187","title":"The Best Kept Secret: What Technical Companies Keep Getting Wrong About Growth","description":"\u003cp\u003e\u003cb\u003eYou have better technology than your competitors.\u003c\/b\u003e \u003cb\u003eSo why are they beating you?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe problem isn't your product. It isn't your team. It's something more counterintuitive - and more solvable than you think.\u003c\/p\u003e\u003cp\u003eThe deeper your technical expertise, the harder it becomes to translate your value into language that moves buyers. Your knowledge isn't just an asset - it's a blind spot. And the more you've built, the bigger it gets.\u003c\/p\u003e\u003cp\u003eThis is the curse of knowledge. It's the reason brilliant technical companies lose deals they should win, and it's been hiding in plain sight.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Best Kept Secret\u003c\/i\u003e names it, maps it, and gives you the tools to fix it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Byrd\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798254037187\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Richard Byrd","offers":[{"title":"Paperback","offer_id":48659950469375,"sku":"9798254037187","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-best-kept-secret-richard-byrd-9798254037187","provider":"WR Book House","version":"1.0","type":"link"}