{"product_id":"the-big-long-colin-wiel-9781643075525","title":"Big Long How Going Big on an O","description":"In 2008, with housing prices in free fall, even experienced investors wouldn't touch the single-family rental (SFR) home market. It was too unmanageable, too hard to scale. According to the experts, SFR wasn't even a real asset class. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBut Doug Brien and Colin Wiel looked at the homes of the Bay Area's working-class communities and saw something else. They saw an opportunity not just to build a profitable business, but to transform residential real estate, establish SFR as a legitimate institutional investment, and restore devastated \u003cp\u003e\u003c\/p\u003eneighborhoods. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Big Long\u003c\/i\u003e is the story of how two friends defied pundits, doomsayers, and house-flippers to \"go long\" on a revolutionary business idea. Through FBI investigations, financial reversals, and a pandemic, they persevered to build the SFR industry's pioneering company, Waypoint. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Big Long\u003c\/i\u003e shows that wealth and success don't come from short-sale thinking and meme stocks but from committing to a vision and going BIG.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Colin Wiel, Doug Brien\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1643075527\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781643075525\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amplify Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.43h x 6.14w x 0.94d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBlueInk Review\u003c\/i\u003e 01\/24\/2022\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 03\/15\/2022 pg. 48","brand":"Colin Wiel","offers":[{"title":"Hardcover","offer_id":43996641231103,"sku":"9781643075525","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a457f952-66eb-4d7c-a6e0-6eb85f28d98e.jpg?v=1683342849","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-big-long-colin-wiel-9781643075525","provider":"WR Book House","version":"1.0","type":"link"}