{"product_id":"the-big-miss-zhecho-dobrev-9781637422564","title":"The Big Miss: How Organizations Overlook the Value of Emotions","description":"\u003cp\u003e\u003cb\u003eIn \u003ci\u003eThe Big Miss: How Businesses Overlook the Value of Emotions\u003c\/i\u003e, Zhecho Dobrev reveals how organizations are frequently deceived by customers and \u003ci\u003efail to act on what they fail to notice\u003c\/i\u003e-thus are missing the biggest driver of profitable customer behavior!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Big Miss: How Businesses Overlook the Value of Emotions\u003c\/i\u003e, Zhecho Dobrev reveals how organizations are frequently deceived by customers and \u003ci\u003efail to act on what they fail to notice\u003c\/i\u003e-\u003cb\u003ethus are missing the biggest driver of profitable customer behavior!\u003c\/b\u003e His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?\u003c\/p\u003e\u003cp\u003eIn this book, the author provides business leaders with a \u003ci\u003epractical framework for how to embed emotions in their business practices\u003c\/i\u003e, which includes learning how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscover the difference between what customers say and do\u003c\/li\u003e\n\u003cli\u003eCreate a data-based strategy around specific emotions\u003c\/li\u003e\n\u003cli\u003eUse customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI\u003c\/li\u003e\n\u003c\/ul\u003e...and much more.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBehind every business problem, there is a customer problem!\u003c\/b\u003e This book will change how you think about customer behavior and challenge you to harness the business power of emotions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zhecho Dobrev\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637422563\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637422564\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/05\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d\u003c\/p\u003e","brand":"Zhecho Dobrev","offers":[{"title":"Paperback","offer_id":44069474599167,"sku":"9781637422564","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c5e011ed-d19a-4d31-a2e7-f4a7ea9730f4.jpg?v=1685424915","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-big-miss-zhecho-dobrev-9781637422564","provider":"WR Book House","version":"1.0","type":"link"}