{"product_id":"the-big-picture-pat-ferns-9781998365630","title":"The Big Picture: A Personal History of Independent Television Production in Canada","description":"\u003cb\u003e\u003ci\u003eIn The Big Picture: A Personal History of Independent Television Production in Canada\u003ci\u003e, veteran producer Pat Ferns chronicles the evolution of Canada's independent production industry--from its modest beginnings to its emergence as a multibillion-dollar sector, and its likely decline in an era of media consolidation. \u003c\/i\u003e\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eBlending memoir with industry history, Ferns recounts his and his colleagues' pivotal role in shaping funding structures such as the Canada Media Fund, spearheading international co-productions, and transforming the Banff Television Festival into a global event. With a sharp eye for policy and business strategy, he explores the tension between government regulation, market forces, technology, and creative freedom. His story provides a broader reflection on Canadian identity, culture, and the struggle to carve out a space for homegrown storytelling against the dominance of Hollywood. As the golden age of indie production fades, Ferns provides an insider's perspective on an era that defined Canadian television--and why it may never return.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pat Ferns\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1998365638\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781998365630\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sutherland House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/17\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.90d","brand":"Pat Ferns","offers":[{"title":"Hardcover","offer_id":48871399358719,"sku":"9781998365630","price":32.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-big-picture-pat-ferns-9781998365630","provider":"WR Book House","version":"1.0","type":"link"}