{"product_id":"the-big-shift-jake-beniflah-9781647042233","title":"The Big Shift: Redefining Marketing in a Multicultural America","description":"Future growth will require that all corporations undergo... The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jake Beniflah\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1647042232\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781647042233\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Center for Multicultural Science\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/09\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.38d","brand":"Jake Beniflah","offers":[{"title":"Paperback","offer_id":43943987544319,"sku":"9781647042233","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_f49beee3-0c61-4e0c-ab80-0909d47dee63.jpg?v=1681501140","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-big-shift-jake-beniflah-9781647042233","provider":"WR Book House","version":"1.0","type":"link"}