{"product_id":"the-big-switch-nicholas-carr-9780393062281","title":"The Big Switch: Rewiring the World, from Edison to Google","description":"A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing--and what it means for all of us.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicholas Carr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0393062287\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393062281\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 11\/01\/2007 pg. 1136\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 11\/12\/2007 pg. 48\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 11\/15\/2007 pg. 10\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 06\/01\/2008 pg. 24","brand":"Nicholas Carr","offers":[{"title":"Hardcover","offer_id":44074725310719,"sku":"9780393062281","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1806f8d0-6c68-4ba4-b330-93720ff9b45e.jpg?v=1685455413","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-big-switch-nicholas-carr-9780393062281","provider":"WR Book House","version":"1.0","type":"link"}