{"product_id":"the-bloomberg-guide-to-business-paul-addison-9780231198325","title":"The Bloomberg Guide to Business Journalism","description":"\u003cp\u003e\u003ci\u003eThe Bloomberg Guide to Business Journalism\u003c\/i\u003e provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences--from general consumers of business news to market specialists--and how to present compelling stories across print, web, video, and audio formats. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAt the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more. \u003cp\u003e\u003c\/p\u003eAn engaging and easy-to-understand storyline set in a fictional \"Businessworld\" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course. \u003cp\u003e\u003c\/p\u003eThis authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Addison, Jennifer Sondag, Cherian Thomas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0231198329\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780231198325\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Paul Addison","offers":[{"title":"Hardcover","offer_id":45065036038399,"sku":"9780231198325","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d517a317-6488-48a1-9756-a6808b49e909.jpg?v=1712125437","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-bloomberg-guide-to-business-paul-addison-9780231198325","provider":"WR Book House","version":"1.0","type":"link"}