{"product_id":"the-boeing-777x-ewan-long-9798275418781","title":"The Boeing 777x: Ambition, Innovation, and the Future of Flight","description":"\u003cp\u003e\u003cb\u003eA comprehensive chronicle of one of aviation's most ambitious and troubled aircraft programs\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Boeing 777X promised to revolutionize widebody aviation with groundbreaking folding wingtips, the world's most powerful jet engines, and unprecedented fuel efficiency. Launched in 2013 with over $75 billion in orders, the program seemed destined for triumph. Instead, it became a decade-long saga of technical challenges, regulatory transformation, pandemic disruption, and corporate crisis.\u003c\/p\u003e\u003cp\u003eThis meticulously researched account takes readers inside the development of modern commercial aviation's most complex aircraft. From engineering breakthroughs to catastrophic setbacks, from boardroom decisions to factory floor realities, the book reveals how Boeing's flagship program collided with a perfect storm of challenges that would test the company's very survival.\u003c\/p\u003e\u003cp\u003eDrawing on extensive documentation of the program's history through early 2025, the narrative explores the revolutionary folding wing mechanism, the troubled development of the massive GE9X engine, the shadow cast by the 737 MAX crisis, and the devastating impact of COVID-19. It examines the human stories of engineers solving unprecedented technical problems, test pilots validating aircraft performance, and airline executives navigating between need and uncertainty.\u003c\/p\u003e\u003cp\u003eMore than an aircraft story, this is a business chronicle revealing how even the most experienced organizations can struggle with complexity, how corporate culture shapes outcomes, and how persistence through adversity can-sometimes-lead to eventual success. The book provides unprecedented insight into modern aerospace development, exploring supply chain management, regulatory certification, competitive dynamics with Airbus, and the environmental pressures reshaping aviation.\u003c\/p\u003e\u003cp\u003eWith costs exceeding $25 billion and delays stretching years beyond initial projections, the 777X represents both a remarkable technical achievement and sobering cautionary tale. As the aircraft finally approaches operational service, this comprehensive account examines whether Boeing's enormous gamble will ultimately prove worthwhile.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential reading for: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAviation professionals and enthusiasts\u003c\/li\u003e\n\u003cli\u003eBusiness leaders managing complex programs\u003c\/li\u003e\n\u003cli\u003eStudents of organizational behavior and corporate strategy\u003c\/li\u003e\n\u003cli\u003eAnyone fascinated by how modern technology comes to life\u003c\/li\u003e\n\u003cli\u003eReaders interested in Boeing's trajectory through crisis and recovery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ewan Long\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798275418781\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 502\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.01d","brand":"Ewan Long","offers":[{"title":"Paperback","offer_id":48460284395775,"sku":"9798275418781","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c2d2bbfd-6f4b-4bc1-9155-1dcce5c05a58.jpg?v=1777413743","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-boeing-777x-ewan-long-9798275418781","provider":"WR Book House","version":"1.0","type":"link"}