{"product_id":"the-bombardier-story-larry-macdonald-9781118482940","title":"The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse","description":"\u003cb\u003eThe story of the company that was founded by the inventor of the snowmobile\u003c\/b\u003e \u003cp\u003eIn 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe fascinating story of the world's largest rail manufacturer for both railway and subway\u003c\/li\u003e \u003cli\u003eReveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name \u003c\/li\u003e \u003cli\u003eWritten by Larry MacDonald the author of Nortel Network\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Bombardier Story\u003c\/i\u003e shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry MacDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118482948\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118482940\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/24\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.30w x 1.10d","brand":"Larry MacDonald","offers":[{"title":"Hardcover","offer_id":46232989335807,"sku":"9781118482940","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_beeaab55-61d1-41aa-a00e-8f4f2c5de626.jpg?v=1728991739","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-bombardier-story-larry-macdonald-9781118482940","provider":"WR Book House","version":"1.0","type":"link"}