{"product_id":"the-book-on-that-bill-senese-9798992772630","title":"The Book on That: B2B Account Management","description":"\u003cp\u003e\u003ci\u003eProven Strategies. Real Examples. No Fluff.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIf you work with customers, manage accounts, or own client relationships in a B2B setting, this is \u003ci\u003ethe book on that\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eWritten by veteran account manager Bill Senese, this practical guide breaks down what it really takes to succeed in B2B account management today - from writing effective emails to leading customer meetings, handling tough conversations, presenting with confidence, and building trust that lasts.\u003c\/p\u003e\u003cp\u003eInside, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eActionable strategies to grow and retain accounts\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReal-world examples from the front lines of B2B\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTemplates and tips for meetings, follow-ups, and renewals\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eProven methods for building long-term customer partnerships\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGuidance on using metrics, storytelling, and creative problem-solving\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're just starting your career or looking to sharpen your edge, this book delivers practical, no-fluff advice to help you become the account manager customers want on their team.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTrusted by pros. Built for real life. Easy to apply.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Book on That\u003c\/i\u003e is your new go-to resource for mastering the art and science of B2B account management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Senese\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798992772630\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Willnata LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/10\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d","brand":"Bill Senese","offers":[{"title":"Paperback","offer_id":48437521645823,"sku":"9798992772630","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1526327a-ec6d-4640-a45e-6ed0efccaf51.jpg?v=1777162382","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-book-on-that-bill-senese-9798992772630","provider":"WR Book House","version":"1.0","type":"link"}