{"product_id":"the-bookability-formula-maria-franzoni-9781781339329","title":"The Bookability Formula: What the 1% most-booked speakers do (and you can too)","description":"\u003cp\u003eWhy do some speakers get booked again and again, while most struggle to land even one paid gig? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don't? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCan you really be more in demand, more respected, and more booked without being famous or a celebrity? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe answer is YES! \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book reveals what the top 1% most-booked speakers do differently - and how you can do it too. In \u003cem\u003eThe Bookability Formula\u003c\/em\u003e, former international speaker bureau owner, Maria Franzoni sets out to answer the question: does Richard Koch's 80\/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was striking: just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula - a clear, proven framework for any speaker who wants to become commercially and consistently bookable. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePacked with insider insights, real examples and tools you can use straight away, this is the book for speakers who want to stop guessing and start getting booked.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maria Franzoni\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781339325\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781339329\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/08\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.48d","brand":"Maria Franzoni","offers":[{"title":"Paperback","offer_id":47072301023487,"sku":"9781781339329","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dee1dedd-4b6a-4663-8a1d-af26a035046f.jpg?v=1753416396","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-bookability-formula-maria-franzoni-9781781339329","provider":"WR Book House","version":"1.0","type":"link"}