{"product_id":"the-brand-advocate-bill-nissim-9780595376193","title":"The Brand Advocate: A Strategy-Driven Workbook","description":"What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, \u003ci\u003eThe Brand Advocate\u003c\/i\u003e. In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand strategy for your organization. Topics include:  \u003cul\u003e\n\u003cli\u003eThe basics of branding \u003c\/li\u003e\n\u003cli\u003eBranding essentials \u003c\/li\u003e\n\u003cli\u003eMarket analysis \u003c\/li\u003e\n\u003cli\u003eTraps and pitfalls \u003c\/li\u003e\n\u003cli\u003eROI and other brand metrics \u003c\/li\u003e\n\u003cli\u003eAnd much more \u003c\/li\u003e\n\u003c\/ul\u003e In order to be successful, companies must elevate branding to a strategic position within the organization. \u003ci\u003eThe Brand Advocate\u003c\/i\u003e will guide you through the steps of building a successful brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Nissim\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595376193\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595376193\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/21\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 64\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.15d","brand":"Bill Nissim","offers":[{"title":"Paperback","offer_id":44059371077887,"sku":"9780595376193","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5b962b43-403b-4ed8-8b68-b8fb2a319bff.jpg?v=1685057822","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-brand-advocate-bill-nissim-9780595376193","provider":"WR Book House","version":"1.0","type":"link"}