{"product_id":"the-brand-book-daryl-fielding-9781529420173","title":"The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations","description":"\u003ci\u003eThe Brand Book\u003c\/i\u003e provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daryl Fielding\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529420172\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529420173\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Laurence King\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.80h x 5.70w x 0.80d","brand":"Daryl Fielding","offers":[{"title":"Paperback","offer_id":44073740763391,"sku":"9781529420173","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c177acc-d3e5-42d8-a066-73140fcdc3b0.jpg?v=1685449627","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-brand-book-daryl-fielding-9781529420173","provider":"WR Book House","version":"1.0","type":"link"}