{"product_id":"the-brand-called-you-peter-montoya-9780071597500","title":"The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace","description":"\u003cp\u003e\u003cb\u003eThe international bestseller-now updated for an even bigger, brand-savvy market\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.\u003c\/p\u003e\u003cp\u003e\"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.\"-Robert G. Allen and Mark Victor Hansen, coauthors, \u003ci\u003eThe One-Minute Millionaire\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Montoya, Tim Vandehey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071597506\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071597500\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/24\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.92h x 6.26w x 0.70d","brand":"Peter Montoya","offers":[{"title":"Paperback","offer_id":43992851644671,"sku":"9780071597500","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_837b1424-bf0e-43ce-9ca2-6d35121c2261.jpg?v=1683321166","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-brand-called-you-peter-montoya-9780071597500","provider":"WR Book House","version":"1.0","type":"link"}