{"product_id":"the-brand-glossary-interbrands-brandchannel-9781544258591","title":"The Brand Glossary","description":"We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this field of Brand Management -according to Interbrand, a practice that, by its very nature, loves to create terms to give form to new ways and ideas. And while you read the language of brands is an invitation for you to share and challenge these definitions- both in words, and in practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Interbrandｴs Brandchannel, Paola Norambuena\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544258593\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544258591\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/09\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.50d","brand":"Interbrandｴs Brandchannel","offers":[{"title":"Paperback","offer_id":44067427352831,"sku":"9781544258591","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7ce52a1a-1edf-46dc-bb4b-461d3cfb8a58.jpg?v=1685413168","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-brand-glossary-interbrands-brandchannel-9781544258591","provider":"WR Book House","version":"1.0","type":"link"}