{"product_id":"the-brand-idea-nathalie-laidler-kylander-9781118555835","title":"The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity","description":"\u003cp\u003eOffering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands\u003ci\u003e.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nathalie Laidler-Kylander, Julia Shepard Stenzel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 111855583X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118555835\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/18\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.00d","brand":"Nathalie Laidler-Kylander","offers":[{"title":"Hardcover","offer_id":43947779686655,"sku":"9781118555835","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a85b40a1-e8db-49d5-8d51-d0f5865651c1.jpg?v=1681520750","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-brand-idea-nathalie-laidler-kylander-9781118555835","provider":"WR Book House","version":"1.0","type":"link"}