{"product_id":"the-brand-new-leader-melva-robertson-9798823345910","title":"The Brand New Leader: Recognizing the Impact of Your Leadership Brand","description":"\u003cp\u003eThe Brand New Leader: Recognizing the Impact of Your Leadership Brand explores the powerful connection between personal identity and leadership effectiveness. Rooted in research and real-world application, this book emphasizes how effective leadership styles stem from a leader's unique strengths, values, experiences, and sense of purpose.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRather than offering a one-size-fits-all approach to leadership, this book empowers readers to recognize, refine, and communicate their leadership brand-one that is deeply personal, action-oriented, and aligned with the needs of those they lead. It introduces the BRAND assessment as a reflection tool to support leadership identity development and offers a framework for building influence with integrity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStructured to support academic learning and professional development, The Brand New Leader provides practical strategies to help readers clarify their leadership values, strengthen ethical decision-making, and foster authentic relationships. Chapters emphasize the value of authenticity, innovation, self-awareness, and courage in shaping a leadership brand that resonates across teams and organizations-especially in today's complex and evolving workplace.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is ideal for undergraduate and graduate courses in leadership development, organizational behavior, business ethics, and personal branding. It also serves as a valuable tool for leadership coaches, HR professionals, and organizational leaders seeking to align their leadership identity with their impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Melva Robertson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798823345910\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.35d","brand":"Melva Robertson","offers":[{"title":"Paperback","offer_id":47305758146815,"sku":"9798823345910","price":81.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_680b6c1a-e564-4820-8174-1d57fa323b66.jpg?v=1758831708","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-brand-new-leader-melva-robertson-9798823345910","provider":"WR Book House","version":"1.0","type":"link"}