{"product_id":"the-branding-of-polaroid-paul-giambarba-9780871550019","title":"The Branding of Polaroid","description":"How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Giambarba\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0871550016\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780871550019\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Capearts Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 8.50w x 0.38d","brand":"Paul Giambarba","offers":[{"title":"Paperback","offer_id":43992536350975,"sku":"9780871550019","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_25cc052f-d622-41aa-bced-a797b8af999e.jpg?v=1683319474","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-branding-of-polaroid-paul-giambarba-9780871550019","provider":"WR Book House","version":"1.0","type":"link"}