{"product_id":"the-brompton-william-butler-adams-9781615199563","title":"The Brompton: Engineering for Change","description":"Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle--or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it.\u003cbr\u003e\u003cbr\u003e Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008. Butler-Adams's heartfelt mission is to grow and promote sustainable urban transportation and to improve city-dwellers' lives everywhere.\u003cbr\u003e\u003cbr\u003e Under his leadership, Brompton has grown from making a few hundred bikes a year to over 90,000, with revenue of $130 million. But progress hasn't always been easy: There have been boardroom struggles, supply-chain problems, and conflicts with founder Andrew Ritchie. In \u003ci\u003eThe Brompton, \u003c\/i\u003e Butler-Adams brings to life what it means to grow a company to global scale. He also tells the stories of the people who make the Brompton and the people who ride it. And he explains how customers all around the world fell in love with a brand that never set out to be a brand.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Butler-Adams, Dan Davies\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 161519956X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781615199563\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Experiment\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 6.40w x 1.50d","brand":"William Butler-Adams","offers":[{"title":"Hardcover","offer_id":44073035923711,"sku":"9781615199563","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0e70844d-06fa-4817-972a-582083615e68.jpg?v=1685445422","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-brompton-william-butler-adams-9781615199563","provider":"WR Book House","version":"1.0","type":"link"}