{"product_id":"the-building-blocks-of-sales-mike-kunkle-9781952157622","title":"The Building Blocks of Sales Enablement","description":"The Ultimate Sales Framework for Achieving Business Success \u003cp\u003e\u003c\/p\u003eSales enablement is no longer the new kid on the block. Having grown rapidly in recent years, it's now considered a best practice at many sales organizations. But there's little alignment across the sales profession on what sales enablement is or how to achieve it, nor is there a formalized strategy on what a sales enablement practice is or requires. \u003cp\u003e\u003c\/p\u003eIn his new book The Building Blocks of Sales Enablement, sales enablement expert Mike Kunkle addresses these issues and presents a proven approach that both supports sales talent and achieves true business results. Kunkle lays out an easy-to-follow structure through the concept of building blocks, interconnected by systems thinking and supported by a consistent cadence of training, coaching, and content. Comprehensive and versatile, this book is for senior sales leaders and sales enablement leaders who are starting or evolving a sales enablement function as well as for struggling sales practitioners to use as a diagnostic tool and road map. \u003cp\u003e\u003c\/p\u003eChapters detail how to use each building block, with reflective questions and guidance for creating your own analysis and tools. The book also includes a chapter on sales onboarding, separate chapters on how to integrate communication and support services, and recommended resources. \u003cp\u003e\u003c\/p\u003eImpactful sales enablement projects are basically change management initiatives in disguise. Use the building blocks framework to navigate challenges, measure successes, and determine a path forward to improving business outcomes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Kunkle\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1952157625\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781952157622\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ASTD\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.40d","brand":"Mike Kunkle","offers":[{"title":"Paperback","offer_id":44410997276927,"sku":"9781952157622","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_82656395-5e7d-4bc7-a55d-a1e7aa3814b6.jpg?v=1697538561","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-building-blocks-of-sales-mike-kunkle-9781952157622","provider":"WR Book House","version":"1.0","type":"link"}