{"product_id":"the-business-behind-beauty-laura-serban-9781641379540","title":"The Business Behind Beauty","description":"\u003cp\u003eBeauty is democratizing. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSince the 2010s, the beauty industry has been undergoing a profound metamorphosis as new voices enter the scene. Leveraging social media, innovative indie ventures are tapping into communities of Generation Z and Millennial consumers. Bolstered by the support that they receive from young people, these companies are changing the landscape of beauty.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWho are the visionaries behind the most successful and impactful ventures?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Business Behind Beauty \u003c\/em\u003eanswers this question by chronicling the personal stories of trailblazing entrepreneurs and the effects that they have had on the beauty industry. By integrating comprehensive research into a storytelling style, Laura Serban puts a face to some of the most renowned billion-dollar companies, including: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFenty Beauty, which set a remarkable precedent of inclusivity\u003c\/li\u003e\n\u003cli\u003eThe Ordinary, the first company to popularize potent skincare for affordable prices\u003c\/li\u003e\n\u003cli\u003eLush, a model of ethical entrepreneurship\u003c\/li\u003e\n\u003cli\u003eKylie Cosmetics, the ultimate example of a celebrity-led venture\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eand many more...\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExplore the ingenuity of these pioneers, and learn about the joint effort of Generation Z and Millennials to shift business trends.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laura Serban\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1641379545\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781641379540\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Degree Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/27\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.51d\u003c\/p\u003e","brand":"Laura Serban","offers":[{"title":"Paperback","offer_id":43945075933439,"sku":"9781641379540","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_944c093b-fc3a-41ff-a611-4ce6fd7e4bbf.jpg?v=1681506647","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-behind-beauty-laura-serban-9781641379540","provider":"WR Book House","version":"1.0","type":"link"}