{"product_id":"the-business-model-alexander-chernev-9781936572465","title":"The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant","description":"\u003cp\u003eNew product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a \u003cstrong\u003ebusiness model\u003c\/strong\u003e that outlines the ways in which new products will create market value.\u003c\/p\u003e \u003cp\u003eThis book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a value-based framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful \u003cstrong\u003evalue proposition\u003c\/strong\u003e that drives market success.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003ebusiness model framework\u003c\/strong\u003e outlined in this book applies to a wide range of companies--startups and established enterprises, consumer-packaged-goods companies and business-to-business enterprises, high-tech and low-tech ventures, online and brick-and-mortar entities, product manufacturers and value-added service providers, nonprofit organizations and profit-driven companies.\u003c\/p\u003e \u003cp\u003ePractical, actionable, and succinct, \u003cem\u003eThe Business Model\u003c\/em\u003e is the essential reference and how-to guide for everyone seeking to achieve market success: from entrepreneurs to experienced managers, from senior executives to product designers, from those creating new market offerings to those improving on existing ones. This book is for those passionate about \u003cstrong\u003ebuilding great products\u003c\/strong\u003e that create market value and disrupt industries.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Chernev\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 193657246X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781936572465\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cerebellum Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.44d","brand":"Alexander Chernev","offers":[{"title":"Hardcover","offer_id":43991216390399,"sku":"9781936572465","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7b478636-cbeb-4d8e-839f-0bc1bf5a4434.jpg?v=1683309110","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-model-alexander-chernev-9781936572465","provider":"WR Book House","version":"1.0","type":"link"}