{"product_id":"the-business-of-belief-tom-asacker-9781483922973","title":"The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leade","description":"\u003cp\u003e\"This is a short book. But I hope it takes you, like me, a long time to read it. \u003cem\u003eThe Business of Belief\u003c\/em\u003e earns the word 'profound'-every sentence should be savored.\" -\u003cstrong\u003eTom Peters\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea.\" -\u003cstrong\u003eSeth Godin\u003c\/strong\u003e, author of \u003cem\u003eThe Icarus Deception\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read.\" -\u003cstrong\u003eInc. Magazine\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this thought-provoking and entertaining book, Tom Asacker, author of \u003cem\u003eSandbox Wisdom\u003c\/em\u003e and \u003cem\u003eA Clear Eye for Branding, \u003c\/em\u003e pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.\u003c\/p\u003e\u003cp\u003eWhether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Business of Belief\u003c\/em\u003e is Tom Asacker's most compelling-and important-book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.\u003c\/p\u003e\u003cp\u003eThe next big idea in business is \u003cstrong\u003eBELIEF\u003c\/strong\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Asacker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1483922979\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781483922973\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/30\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 138\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.25w x 0.30d","brand":"Tom Asacker","offers":[{"title":"Paperback","offer_id":43992083824895,"sku":"9781483922973","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_71e119e7-7958-4f58-a29a-76364a5690cb.jpg?v=1683313954","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-belief-tom-asacker-9781483922973","provider":"WR Book House","version":"1.0","type":"link"}