{"product_id":"the-business-of-choice-matthew-willcox-9781839820717","title":"The Business of Choice: How Human Instinct Influences Everyone's Decisions","description":"In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Willcox\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1839820713\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781839820717\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d","brand":"Matthew Willcox","offers":[{"title":"Hardcover","offer_id":44321678885119,"sku":"9781839820717","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aefd9573-9cae-4dd0-9f40-275f4d6d7c75.jpg?v=1696332123","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-choice-matthew-willcox-9781839820717","provider":"WR Book House","version":"1.0","type":"link"}