{"product_id":"the-business-of-healthcare-innovation-lawton-robert-burns-9781108479448","title":"The Business of Healthcare Innovation","description":"The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lawton Robert Burns\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1108479448\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781108479448\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 518\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 6.60w x 1.20d","brand":"Lawton Robert Burns","offers":[{"title":"Hardcover","offer_id":43940991369471,"sku":"9781108479448","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a1514f1a-4200-4c1b-b7cf-e7f8027ca73c.jpg?v=1681450295","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-healthcare-innovation-lawton-robert-burns-9781108479448","provider":"WR Book House","version":"1.0","type":"link"}