{"product_id":"the-business-of-marketing-entrepreneurship-rahima-schwenkbeck-9783030883560","title":"The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s","description":"\u003cp\u003eThis book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s-Soul City, Stelle and Twin Oaks-with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading-often underpinned by concerns over racism, sexism, the environment, and capitalism-and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rahima Schwenkbeck\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030883566\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030883560\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.73d","brand":"Rahima Schwenkbeck","offers":[{"title":"Paperback","offer_id":44076576997631,"sku":"9783030883560","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1fef76d2-41e8-40d5-bb3b-7638429f97de.jpg?v=1685465734","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-marketing-entrepreneurship-rahima-schwenkbeck-9783030883560","provider":"WR Book House","version":"1.0","type":"link"}