{"product_id":"the-business-of-partying-alana-udwin-9781663215642","title":"The Business of Partying: Q\u0026A Sessions with Nightlife Hospitality Professionals","description":"\u003cp\u003e\u003ci\u003eThe Business of Partying\u003c\/i\u003e examines the production, creativity, and strategy behind nightlife hospitality. The nightlife industry encompasses operating a nightclub, bar or other evening destination and marketing the \"night out\" experience. While not an easy business, it can be a lucrative one with numerous perks if it is done right. The author delves into the minds of nightlife's leading experts and the business models of some of the top nightlife groups and venues in the United States. Tying two main topics together, the book explores how these venues break out of the clutter and how industry-specific marketing tactics have evolved in this digital age. Each generation typically employs some form of the \"work hard, play hard\" lifestyle, and nightlife brands must fight for their \"play hard\" attention and money. What makes each individual venue a unique nightlife experience, and what influences partygoers to choose that brand over another? This book is a collection of stories from an array of industry professionals who have created successful nightlife experiences.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alana Udwin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1663215642\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781663215642\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 8.50w x 0.37d","brand":"Alana Udwin","offers":[{"title":"Paperback","offer_id":43991066640639,"sku":"9781663215642","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_be4343df-bbf5-4558-a9d4-2d9cb237817a.jpg?v=1683308246","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-partying-alana-udwin-9781663215642","provider":"WR Book House","version":"1.0","type":"link"}