{"product_id":"the-business-of-research-margaret-b-w-graham-9780521322829","title":"The Business of Research: RCA and the Videodisc","description":"The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Margaret B. W. Graham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0521322820\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780521322829\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/1986\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.33w x 1.02d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 07\/01\/1986","brand":"Margaret B. W. Graham","offers":[{"title":"Hardcover","offer_id":44616348205311,"sku":"9780521322829","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0c6ce60e-4503-4c3f-8f8c-9c7c4e324369.jpg?v=1703019850","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-research-margaret-b-w-graham-9780521322829","provider":"WR Book House","version":"1.0","type":"link"}