{"product_id":"the-business-of-scholarly-publishing-albert-n-greco-9780190626235","title":"The Business of Scholarly Publishing: Managing in Turbulent Times","description":"The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. How are publishers adapting this evolving environment? \u003cp\u003e\u003c\/p\u003eIn \u003cem\u003eThe Business of Scholarly Publishing\u003c\/em\u003e, Albert N. Greco examines this question through a detailed analysis of the business of the scholarly publishing in the United States since World War II. Drawing on an extensive review of the literature, statistical sources, and real examples from the author's experience in the industry, this book analyzes the changing circumstances of scholarly publishing. Greco turns a critical eye to the product, price, placement, promotion, and costs of scholarly books and journals with a primary emphasis on the trajectory over the last ten years. By including books, journals, pre-prints, and online repositories, the book covers the diverse range of academic publications and explains how publishers can address contemporary challenges across formats. Greco also pays special attention to the history and development of scholarly books and journals, intellectual property issues, contracts, and the impact of technology. \u003cp\u003e\u003c\/p\u003eThe first study wholly devoted to the subject, \u003cem\u003eThe Business of Scholarly Publishing\u003c\/em\u003e offers critical insights into the evolving business strategies and structures of a resilient industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Albert N. Greco\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190626232\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190626235\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2021","brand":"Albert N. Greco","offers":[{"title":"Hardcover","offer_id":43978459939071,"sku":"9780190626235","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_163d33d9-76ef-4a33-9424-bc3892bb6a39.jpg?v=1683241660","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-scholarly-publishing-albert-n-greco-9780190626235","provider":"WR Book House","version":"1.0","type":"link"}