{"product_id":"the-business-of-starting-and-eric-seiden-9781948500999","title":"The Business of Starting and Running Your Business","description":"\u003cp\u003eThe Business of Starting and Running Your Business was written with the layperson in mind, \u003c\/p\u003e\u003cp\u003esetting out the steps to conceptualize, form, and run a new business successfully as well as\u003c\/p\u003e\u003cp\u003eexpanding it. It combines the author's four decades of experience in industry with owning\u003c\/p\u003e\u003cp\u003emultiple businesses, and a decade of teaching business courses to provide a textbook that will\u003c\/p\u003e\u003cp\u003ebenefit all readers at any level of experience.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book also incorporates many of the basic points covered during an MBA course, so if the\u003c\/p\u003e\u003cp\u003estudent decides to pursue one, he\/she will have already been exposed to the topic. Topics\u003c\/p\u003e\u003cp\u003ecovered include quantifying and qualifying your idea, sources for financing, inventory\u003c\/p\u003e\u003cp\u003emanagement, pricing, purchasing, making a business plan, hiring, firing, benefits, advertising, \u003c\/p\u003e\u003cp\u003emarketing, promotions, public relations, legal matters, distribution logistics, disaster\u003c\/p\u003e\u003cp\u003emanagement, technology issues, teamwork, corporate ethics, business communications, \u003c\/p\u003e\u003cp\u003ebody language, operations, expansion, contraction, time management, customer feedback, \u003c\/p\u003e\u003cp\u003eand outsourcing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere's an overview of what different financial statements (and amazingly, it\u003c\/p\u003e\u003cp\u003edoes all this without much math) and business correspondence should look like.\u003c\/p\u003e\u003cp\u003eEach chapter covers at least one topic, has real-life stories from the author, has class discussion\u003c\/p\u003e\u003cp\u003equestions, and end of chapter questions as well. All answers are included without the need to\u003c\/p\u003e\u003cp\u003ebuy a teacher's edition of the book.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Seiden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 194850099X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781948500999\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Darkspace Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 690\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 1.38d","brand":"Eric Seiden","offers":[{"title":"Paperback","offer_id":48517073174783,"sku":"9781948500999","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38418ed8-73d9-458d-af9e-5340a23eb5ea.jpg?v=1778729728","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-starting-and-eric-seiden-9781948500999","provider":"WR Book House","version":"1.0","type":"link"}