{"product_id":"the-business-of-stories-susan-payton-9781781336601","title":"The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth","description":"\u003cp\u003e\u003cstrong\u003eLots of books tell you that you \u003cem\u003eshould \u003c\/em\u003ebe using storytelling in your marketing if you want to connect with your audience. This book shows you \u003cem\u003ehow\u003c\/em\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Business of Stories, \u003c\/em\u003ebestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis game-changing framework will help you to: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand why storytelling is a superpower and how to use it to stand out in your marketplace\u003c\/li\u003e\n\u003cli\u003eShare stories that connect with the people you want to work with, so sales conversations are easy\u003c\/li\u003e\n\u003cli\u003eBe seen as a trusted authority, as you communicate your value and get paid what you're worth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan Payton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781336601\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781336601\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.45d\u003c\/p\u003e","brand":"Susan Payton","offers":[{"title":"Paperback","offer_id":44077299400959,"sku":"9781781336601","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d786bb98-c02e-4717-bc3a-8a7f413bec76.jpg?v=1685469249","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-stories-susan-payton-9781781336601","provider":"WR Book House","version":"1.0","type":"link"}