{"product_id":"the-business-of-trademarks-carol-chadirjian-9781627341929","title":"The Business of Trademarks: A Practical Guide to Trademark Management for Attorneys and Paralegals","description":"\u003cp\u003eWe come in contact with many trademarks each day on television, retail stores, Internet. \u003cem\u003eThe Business of Trademarks\u003c\/em\u003e explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. \u003cem\u003eThe Business of Trademarks\u003c\/em\u003e is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are: \u003cbr\u003e \u003cbr\u003e * Trademark searching for clearance\u003cbr\u003e * Forms to be filed with the Patent and Trademark Office\u003cbr\u003e * Famous trademarks and trade dress\u003cbr\u003e * Responding to office actions\u003cbr\u003e * Methods of enforcing trademarks\u003cbr\u003e * Trademarks in commercial transactions\u003cbr\u003e \u003cbr\u003e \u003cem\u003eThe Business of Trademarks\u003c\/em\u003e is unique from other publications because it explains trademark management from a hands-on approach, including administrative duties which few attorneys handle themselves.\u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carol Chadirjian\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1627341927\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781627341929\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Universal Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d","brand":"Carol Chadirjian","offers":[{"title":"Paperback","offer_id":43939383116031,"sku":"9781627341929","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_286fa035-1591-4abf-a156-30ef87893b33.jpg?v=1681441169","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-trademarks-carol-chadirjian-9781627341929","provider":"WR Book House","version":"1.0","type":"link"}