{"product_id":"the-business-of-who-ross-asdourian-9798863316444","title":"The Business of Who: Your Story is Your Success","description":"\u003cp\u003eUnlock the Power of Your Story in Business! \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the fast-paced world of entrepreneurship, success isn't just about what you do, but why you do it. \u003ci\u003eThe Business of Who\u003c\/i\u003e is not just a book; it's your gateway to a revolutionary philosophy that reshapes the way you approach business. Delivered originally as a lecture series at the prestigious Wharton School of Business, this framing method unveils the core truth: \u003cb\u003eyour story is the heartbeat of your business.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eImagine having the ability to craft a narrative that propels your brand, fuels your purpose, and magnetizes your community. This philosophy doesn't just ask questions; it combines the coinciding personal journey of discovery and the professional evolution of business. In these pages, you'll dive deep into identity, exploring the fundamental queries: \u003cul\u003e\n\u003cli\u003eWho am I?\u003c\/li\u003e\n\u003cli\u003eHow did I become that person?\u003c\/li\u003e\n\u003cli\u003eWho do I want to be?\u003c\/li\u003e\n\u003cli\u003eHow do I become that person?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWritten by a seasoned commercial and brand producer with 15 years of industry insight, this book demystifies the mechanics of storytelling. Through objective, actionable strategies, you'll gain profound insights into the art of storytelling. But here's the thing: \u003cb\u003eth\u003c\/b\u003e\u003cb\u003eis isn't just about crafting a compelling tale\u003c\/b\u003e. It's about equipping \u003cb\u003eyou, \u003c\/b\u003e the entrepreneur and leader, with the tools to identify your own story and seamlessly integrate it into every facet of your business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Business of Who\u003c\/i\u003e unveils the blueprint of narrative and demonstrates how these elements form the bedrock of your business's identity. Discover the transformative impact of addressing life's pivotal questions and learn to frame your story in three distinct, captivating ways. Navigate the murky waters of imposter syndrome, understanding its role in your journey to unprecedented success. \u003cp\u003e\u003c\/p\u003eEmbark on this exhilarating journey through the art of storytelling. Unleash your authentic narrative and witness your business transform from a mundane operation into a vibrant, living entity that resonates with your audience. This isn't just a book; it's a connection to why you do what you do. People invest in people, not ideas. Your story is the ultimate advantage in an ever-competitive entrepreneurial landscape.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ross Asdourian\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798863316444\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Ross Asdourian","offers":[{"title":"Paperback","offer_id":48623422374143,"sku":"9798863316444","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7a429505-9c56-4aa6-b75f-50ab47e32cd8.jpg?v=1780432585","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-business-of-who-ross-asdourian-9798863316444","provider":"WR Book House","version":"1.0","type":"link"}