{"product_id":"the-butterfly-effect-in-competitive-rajagopal-9781137434951","title":"The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences","description":"This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajagopal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137434953\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137434951\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/04\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 295\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Rajagopal","offers":[{"title":"Hardcover","offer_id":47423719702783,"sku":"9781137434951","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c1219453-8136-426b-b0b7-fbd8626c7844.jpg?v=1761528870","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-butterfly-effect-in-competitive-rajagopal-9781137434951","provider":"WR Book House","version":"1.0","type":"link"}