{"product_id":"the-cable-empire-strikes-latin-luiz-guilherme-duarte-phd-9781449961114","title":"The Cable Empire Strikes Latin America: How American Pay-TV Conquered the Continent","description":"In the mid-90s, a host of media companies ventured into Latin America, promoting a boom in the emerging pay-TV industry of the region. Not all companies survived though. What led to this industry expansion and the survivors' secret for success is the topic of this extensive first-hand account by media researcher Luiz G. Duarte, who experienced the ups and downs and lived to tell the story. Beyond an academic review of both the marketing and social sciences theories that could possibly explain the facts, the book also represents a detailed history of this industry trend for anyone interested in doing well in this business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Luiz Guilherme Duarte Phd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1449961118\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781449961114\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 358\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.74d","brand":"Luiz Guilherme Duarte Phd","offers":[{"title":"Paperback","offer_id":43935872516351,"sku":"9781449961114","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_c188ef87-f5ed-4e98-928d-e3bd885dcddf.jpg?v=1681422313","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-cable-empire-strikes-latin-luiz-guilherme-duarte-phd-9781449961114","provider":"WR Book House","version":"1.0","type":"link"}