{"product_id":"the-calm-before-the-brainstorm-stevie-ray-9781986906241","title":"The Calm Before the Brainstorm","description":"Brainstorming, as we know it, was invented in the 1950s by an advertising executive. The rules he created seemed to make sense, so they have been diligently followed since then. There is only one problem; the old method of brainstorming is tragically flawed. Using new research, into neuroscience and psychology, Stevie Ray shows your the eight steps to developing ground-breaking, market disruptive ideas (that are really cool).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stevie Ray\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1986906248\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781986906241\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.39d","brand":"Stevie Ray","offers":[{"title":"Paperback","offer_id":48588020547839,"sku":"9781986906241","price":17.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-calm-before-the-brainstorm-stevie-ray-9781986906241","provider":"WR Book House","version":"1.0","type":"link"}