{"product_id":"the-category-creation-formula-kevin-maney-9780063483774","title":"The Category Creation Formula","description":"\u003cp\u003e\u003cstrong\u003eInnovative concepts, tools and playbooks for discovering, defining and taking charge of new market categories, by two of the leaders of the category design movement.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe most exciting--and often most valuable--companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. Such companies can be giants like Amazon, creator of the online everything store category--or a niche player like Bob Chandler, creator of the monster truck category.\u003c\/p\u003e\u003cp\u003eCategory creation and development should be the goal of any company that wants to make a difference. And the way to achieve that is through the discipline of strategic category design.\u003c\/p\u003e\u003cp\u003eKevin Maney helped introduce category design in his bestseller \u003cem\u003ePlay Bigger\u003c\/em\u003e. Now, he and Mike Damphousse--an experienced CEO, investor and marketing executive--share the secrets that they've learned over the past decade. Their advisory firm has worked on strategic category design projects with more than fifty companies and guided workshops for hundreds more at incubators and VC portfolio gatherings. \u003cem\u003eThe\u003c\/em\u003e \u003cem\u003eCategory Creation Formula\u003c\/em\u003e reveals the processes they rely on and the truths about categories that they've uncovered, clearly laid out so any entrepreneur or leadership team can benefit from them, too.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Category Creation Formula\u003c\/em\u003e expands on ideas introduced in \u003cem\u003ePlay Bigger\u003c\/em\u003e and enhances the discipline's hands-on practices, including how to write a powerful category point of view and how to set the rules for a category so your company always maintains an advantage. From forming an initial category-winning strategy to relentlessly executing on that strategy, \u003cem\u003eThe Category Creation Formula\u003c\/em\u003e is the crucial resource for anyone who has the ambition to change the way we live and work.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Maney, Mike Damphousse\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0063483777\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780063483774\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Kevin Maney","offers":[{"title":"Hardcover","offer_id":47087837184255,"sku":"9780063483774","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_43da05c1-7898-4215-9d06-d58015ac746b.jpg?v=1753850945","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-category-creation-formula-kevin-maney-9780063483774","provider":"WR Book House","version":"1.0","type":"link"}